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We love to make toys


The Simba Dickie Group ensures great fun at the easyCredit BBL ALLSTAR Day 2019.

Novelities for the 70th Spielwarenmesse in Nuremberg

70 years of the International Toy Fair – the Simba Dickie Group welcomes the specialist public to Nuremberg with a diverse range of new products.

Aftermovie of the Spielwarenmesse 2019

We have captured some impressions of the toy fair in our post-fair movie.

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Who are we?

We are an international corporation breathing the spirit of a family.

It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. And that´s why children come first.

Why we love to do what we do!

Our passion for toys has become a key aspect of our ventures.

We strongly care about the children, their development and their fun when playing. Due to the worldwide activities of the Simba Dickie Group, other elements need to be taken into account, such as all people within and around our company.

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We are driven by these values:

How we make things and what we care for

The toy production stretches from know-how to design, the production technologies, and to all used materials.

The design relies on experience in playing as well as the educational potential. Clearly all of our products are worry-free for children. In order to maintain sustainability for humans and the environment, our ”Corporate Responsibility” sets high standards for the used materials, as well for the production cycle.

A modern brand family for toys

A modern brand family

We are the secure umbrella for a successful brand family. In that way, we provide a strong worldwide branding and standing for all our brands. And like in every real-life family, all age groups are represented. Therefore we carry a product range for young and old, covering all product categories from A – Z.